Course 05 of Skillshed · Google Ads

The Google Ads
Toolkit.

Everything a £500-a-month agency does for your Google campaigns, condensed into one course you can finish in an evening — and run yourself, for good.

4 Modules · 45 Minutes · Lifetime Access

✓Built from the systems we run for paying clients

✓One sitting, no fluff — finish it in under an hour

✓Yours for good — no subscriptions, no recurring fees

Peek inside

Every module from inside this course — titles shown, content blurred until it's yours.

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Module 01

Search vs Local Service Ads, which to run

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Module 02

Keywords & negative keywords that save money

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Module 03

Ad copy & extensions that get clicks

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Module 04

Tracking calls & conversions properly

About this course.

Google Ads can either be the most reliable lead source a local business has, or a fast way to burn a budget with nothing to show for it — the difference is almost always the setup. This course covers choosing between Search and Local Service Ads, building keyword lists and negative keywords that stop you paying for the wrong clicks, writing ad copy and extensions that actually get clicked, and tracking calls and conversions properly so you know your real cost per lead.

Who it's for

Business owners running, or considering, Google Ads who want agency-level setup without the monthly management fee.